Lead nurturing and pipeline management – no better way than eCRM way Lead Nurturing and source development:
Solar eCRM has the most powerful dash board that will help solar retailer operations management like never before.
Here we will explore how it is simple to understand and present key business information that is available in the dash board.
Lead source management can be understood in either of the ways i.e.
- The kind of leads
- Consistency and quality of leads supply during different periods of time
The dash board shows break-up leads in lead source segmentation within a month, from beginning of the financial year or from the very beginning.
Leads Pipeline Management:
Once leads are generated in the system, it is essential that they are tracked from start to the closure in a manner that not only reflects the process but also helps to maximize the conversions.
In residential solar industry, maximum businesses will be dealing with thousands of leads which can be very overwhelming but it is a complex process to handle the leads due to regulatory requirement and also customer’s reluctance to decide on big ticket spend. It is quite easy to lose track of hundreds of leads traveling through multiple steps before closing business or losing several of them to competition.
Solar eCrm is one stop solution to handle all your leads and to track your lead status for better conversions.
Several other such top view tools are shown below:
Continuous supply of leads in various markets the business operates in is fundamental to keep Sales Reps busy across all markets and maximize sales and revenues and profits
Similarly allocations of leads to Sales Reps over period of time shows if there have been fair and track-able allocation in the past and if require corrective actions
Leads need to be acted upon quickly before businesses lose the leads which are expensive in the first place. Below trend shows the distribution of leads across various steps or stages of pipeline.